The Business Development Senior Coordinator (Technology, Healthcare & Life Sciences, Consumer Goods & Retail and Financial Institutions Industry Groups), Asia Pacific provide business development, marketing, communication, and research support including managing the center-based services execution of business development and client initiatives of the Asia Pacific (AP) Technology, Healthcare & Life Sciences, Consumer Goods & Retail, and Financial Institutions Sectors of the Firm, working closely with the IG Business Development Managers.


Business development:

  • Lead and support business development (BD) activities for the assigned industry groups, demonstrating commercial and strategic thinking and strong project management skills
  • Track and follow up rigorously for return on investment (ROI) of BD activities
  • Independently lead cross-border pitches, coordinating information from various offices and practice/industry teams
  • In conjunction with other practice and industry groups, support the development of key client relationships to enhance the Firm's credibility in the assigned practice areas, helping to drive profitable demand across the groups
  • Collaborate with the AP Client Development teams to enable client teams to develop more work opportunities for the role's assigned industry groups, sharing and tracking client engagement activities promptly
  • Organize client webinars, podcasts, roadshows, and seminars, partner attendance at regionally significant conferences and events, and speaking opportunities. Prepare and brief partners for client meetings and client visits
  • Lead the development of strategic research for assigned groups which will be useful in developing business plans and identifying opportunities with target clients
  • Remain informed of relevant market/industry news which can impact business opportunities and present such information continuously


  • Ensure the industry group's suite of marketing materials, including capabilities statements, pitch templates, deals lists, website content (internal and external) and press releases are up-to-date
  • Support the external promotion of regional Baker McKenzie-led initiatives and partner engagement in industry events such as sponsorship and speaking opportunities
  • Contribute to internal communications for the assigned industry groups, to assist in building a cohesive and well-informed group 

Internal and external client and BD initiatives:

  • Work with relevant teams to provide BD/client development support for internal training and meetings, external roadshows, client conferences, client visits, and sponsored events for the practice groups; coordinate presentation materials, client lists, and research as needed; proactively follow up after meetings to maximize ROI 

Industry Group BD materials and infrastructure:

  • Contribute to improved quality, coordination, and consistency in the role's assigned industry groups including ensuring up-to-date infrastructure (BakerWorld, capability statements, brochures, award and ranking summaries) updated budget reports, preparation and circulation of IG Community meeting material (and other key industry meetings as required)
  • Quarterly update of capability statements, contact cards, placemats, deals lists, and other marketing materials across APAC and BakerWorld pages
  • Monthly update of budget status by tracking industry group budgets, including monitoring spend against activities and reallocation of costs
  • Create, maintain, and update Outlook distribution lists, client contact lists, and mailing lists
  • Work closely with the PG/IG Admin, Document Services, and Design Services teams to ensure quality and consistency in updating the relevant regional BD materials of the assigned industry groups
  • Work closely with the Directories team (DAS) in preparing regional awards submissions, liaising with relevant lawyers, and reviewing the draft documents to ensure that core messaging, practitioner, and deal information are organized and collected following best practices and timelines
  • Assist BD Managers in preparing periodic overviews and analyses of group financial reports based on data collected from the AP Finance team

Skills Experience:

  • Business degree or related degree (e.g. Marketing or Communications)
  • Relevant experience working in a legal or related professional services environment
  • A high degree of accuracy and attention to detail
  • Proven experience in researching companies and industries
  • Proven experience in coordinating or managing events
  • Demonstrates business acumen and interest in market and industry trends
  • Strong word processing and spreadsheet skills (in particular, MS Word, PowerPoint and Excel)
  • Strong communication skills (written and verbal)
  • Excellent time management, organization, and prioritization skills