Description

The Business Development and Marketing Coordinator - Practice and Industry Groups will support BD teams delivering our Client & Market strategy and executing our firm-wide prioritised Service Line approach. Also, to work closely with our specialist Practice and Industry BD teams to achieve revenue growth and raise the firm's profile.

Responsibilities:

Practice Groups and Industry Groups (PG/IG) and Service Line (SL) Business Development and Marketing

  • Support the development and execution of business development and marketing day to day activities and programmes for the specialist IG, PG and SL in line with business plans and priorities
  • Create supporting infrastructure for Service Lines ensuring materials are up to date and accessible by PBS and fee earners
  • Help keep groups suite of marketing materials, including capabilities statements, pitch templates, deals lists, website content (internal and external) and press releases up to date
  • Support internal communications

Client Development

  • Support targeting initiatives and ensure that related activity is documented and shared with relevant stakeholders
  • Gather research for client relationships using firm-wide systems and other teams and input into systems where relevant to do so
  • Assist with overall coordination of newsletters, client alerts, documents and reports; assist in the preparation and execution of webinar broadcasts
  • Assist with BakerMcKenzie.com updates - scheduling featured insights, updating page content, content tagging
  • Track and update databases and Blog

Profile-raising

  • Support development and deployment of thought leadership content and other profile-raising activities working closely with the Marketing function, Industries Groups and other PGs
  • Support creation of marketing and client communications relating to market facing knowledge based tools and materials - handbooks, Apps and tools, market know how, technical updates, training programs and seminars, etc.
  • Support awards, directories and league table submissions

Pitches and Panels

  • Source firm-wide base data to support key pursuits and targeting initiatives
    Internal Meetings and Events
  • Support the planning and BD-related materials creation for internal meetings and special events

Experience Required:

  • Marketing degree or related degree
  • Experience working in a Marketing or Business Development role in a legal or professional services environment will be an advantage
  • Good communication skills, including the ability to liaise with people across the business
  • Excellent Outlook, Word, Excel and PowerPoint skills
  • Good communication skills, including the ability to liaise with people across the business
  • Strong time management skills and client service orientation.
  • Demonstrates initiative and a self-starter
  • Able to present ideas and views clearly and with confidence
  • Creative problem solving
  • Very high level of attention to detail
  • Very high work standards
  •  Ability to prioritise and work to tight deadlines
  • Ability to work well both in a team and individually
  • Respects and enjoys the diversity of cultural, social and academic backgrounds found in the Firm