Role Purpose

To develop and execute business development and marketing initiatives for the transactional groups in the Hong Kong office, working with executives to cover the BDMC requirements for M&A, Finance & Projects, Capital Markets, Financial Services and Real Estate. Working closely with BDMC colleagues managing the transactional groups in the JAO and in AP, ensuring the delivery of day-to-day services.


  • Help develop and oversee delivery of BDMC plans across the Transactional Practice Groups, to be aligned with the 
    regional and global strategy but fine-tuned for AP market needs and dynamics; set and execute the strategic market-focused direction for the Groups with fee earners
  • Develop, define and disseminate clear positioning and messaging for the Groups in line with the global groups and 
    aligned with the Firm branding and communications plans with the goal of achieving high rankings in each AP market and strong brand recognition 
  • Ensure Hong Kong and cross-border pitches and proposals for the Groups are delivered at a high level of quality 
    and strategic input
  • Team with lawyers and BDMC staff around the world to market the services and expertise of the Groups in AP, 
    through the development and deployment of thought leadership content, market leading events, sponsorships and other profile-raising activities
  • Monitor and spot forward-looking Group issues and trends and translate their legal impact to clients and lawyers in a 
    commercial way for impacting strategy, business plans and their execution
  • Manage and co-ordinate initiatives with BDMC teams, setting high standards and values, and embedding shared 
    values of collaboration, market-leading intelligence and client service across the team
  • Work and co-ordinate with Industry Key Client (IKC) and Regional Client Managers in the Expert BDMC function to 
    drive key account management and client relationships with strategic accounts
  • Partner closely with other Expert functions (Key Client management, Marketing & Campaigns and Communications, 
    Pitch Excellence & Pursuits, Pricing Excellence etc.) to ensure the Group's media engagement, proposal preparation and pitch training for attorneys, pricing options and alternative fee arrangements strategies align with the requirements of the business as well as global best practice
  • Work with our BDMC End-to-End Services teams and Expert functions (Marketing Services; Directories, Awards and 
    League Tables; Event Management; others) around production needs including proposal and communications templates; marketing material, campaigns and channels; roll-out of branding communications and advertising; managing submissions for awards, league tables and directories; and event requirements
  • Lead on the development and execution of 1-2 key cross-border and cross-practice regional initiatives, in line with 
    the JAO and AP Business Plan or strategic priorities


  • Educated to degree level or equivalent qualification / experience focusing on Marketing, Communications, Sales or 
    related commercial subjects
  • Experience of team leadership in a marketing and/or business development role, preferably in a professional 
    services environment
  • Experience working with and influencing senior stakeholders for strategic business outcomes
  • Excellent English verbal and written communication skills
  • Ability to effectively manage competing priorities
  • Strong judgment and ability to make well-reasoned independent decisions
  • Advanced understanding of business development, marketing and communications
  • Self-motivated and independent, able to work with a minimum of supervision
  • Comfortable working across multiple cultures and time zones in a matrix organization
  • Strong interpersonal skills, positive attitude and team spirit
  • High degree of attention to detail and excellent project management skills