Description

To develop and execute business development and marketing initiatives for the transactional groups in the Hong Kong office, working with executives to cover the BDMC requirements for Capital Markets, Finance & Projects, Mergers & Acquisitions, Financial Services, and Real Estate. Working closely with BDMC colleagues managing the transactional groups across the region in AP, ensuring the delivery of day-to-day services.

Responsibilities:

  • Help develop and oversee delivery of BDMC plans across the Transactional Practice Groups, to be aligned with the regional and global strategy but fine-tuned for AP market needs and dynamics; set and execute the strategic market-focused direction for the Groups with fee earners
  • Develop, define and disseminate clear positioning and messaging for the Groups in line with the global groups and aligned with the Firm branding and communications plans with the goal of achieving high rankings in each AP market and strong brand recognition  
  • Ensure Hong Kong and cross-border bilingual pitches and proposals for the Groups are delivered at a high level of quality and strategic input 
  • Team with lawyers and BDMC staff around the world to market the services and expertise of the Groups in AP, through the development and deployment of thought leadership content, market leading events, sponsorships and other profile-raising activities 
  • Monitor and spot forward-looking Group issues and trends and translate their legal impact to clients and lawyers in a commercial way for impacting strategy, business plans and their execution
  • Manage and co-ordinate initiatives with BDMC teams, setting high standards and values, and embedding shared values of collaboration, market-leading intelligence and client service across the team
  • Work and co-ordinate with Industry Key Client (IKC) and Regional Client Managers in the Expert BDMC function to drive key account management and client relationships with strategic accounts
  • Partner closely with other Expert functions (Key Client management, Marketing & Campaigns and Communications, Pitch Excellence & Pursuits, Pricing Excellence etc.) to ensure the Group's media engagement, proposal preparation and pitch training for attorneys, pricing options and alternative fee arrangements strategies align with the requirements of the business as well as global best practice
  • Work with our BDMC End-to-End Services teams and Expert functions (Marketing Services; Directories, Awards and League Tables; Event Management; others) around production needs including proposal and communications templates; marketing material, campaigns and channels; roll-out of branding communications and advertising; managing submissions for awards, league tables and directories; and event requirements
  • Lead on the development and execution of 1-2 key cross-border and cross-practice regional initiatives, in line with the Joint Asian Offices (JAO) and AP Business Plan or strategic priorities

Skills and Experience:

Qualifications and Experience: 

  • A degree (Bachelor or higher) preferably in business administration, sales or marketing
  • At least five years of experience working in a professional services or financial services environment
  • Excellent proficiency in spoken and written English and Simplified/Traditional Chinese (be able to speak Putonghua) and the confidence to communicate well in a multi-cultural, multi-level environment 
  • High level of commercial acumen and strong analytical skills  
  • Experience working with and influencing senior stakeholders for strategic business outcomes
  • Advanced understanding of business development, marketing and communications

Candidate Attributes:

  • Consistently produces quality work and pays close attention to detail 
  • Ability to effectively manage competing priorities
  • Self-starter who is able to demonstrate a proactive and positive attitude to their work
  • Strong judgment and ability to make well-reasoned independent decisions 
  • Takes personal responsibility for tasks
  • Strong interpersonal skills, positive attitude and team spirit
  • Ability to build a personal profile, ensure visibility, work with credibility and influence with partners and internal colleagues to promote the BD function, its expertise and capabilities