Andres Ramirez
Biography
Andrés Ramírez is a middle associate in Baker McKenzie’s Intellectual Property Practice in Bogotá, with over seven years of experience in trademark enforcement, litigation, and portfolio management.
He has authored multiple publications on IP law and has spoken at national conferences, including Comic Con Colombia and ACPI. Andrés has led trainings for Customs authorities on border measures and counterfeit prevention.
He currently serves as the office’s pro bono coordinator, liaising with global institutions to advance access to justice and public interest advocacy.
Practice Focus
Andrés focuses on trademark enforcement, unfair competition, and copyright protection, advising clients across industries such as technology, healthcare, consumer goods, and hospitality. His practice spans administrative and judicial proceedings, including cease-and-desist actions, civil litigation, and border measures. He has led regional trademark portfolio transitions across Latin America and defended high-value marks in cancellation and squatting disputes. Andrés routinely assists clients in Colombia and coordinates cross-border strategies in over 30 jurisdictions, combining legal precision with strategic brand protection.
Representative Legal Matters
- Advised a leading technology company on trademark enforcement in Colombia, securing seven settlements through mediation against local infringers and tailoring agreements to specific misuse scenarios.
- Drafted an unfair competition lawsuit for a US multinational to address trade dress copying of a market-leading product, claiming damages and leading court representation.
- Defended a key trademark of a global nutrition company against non-use cancellation in Colombia, preserving registration through litigation and negotiation, enabling future product launch.
- Executed trademark transition for a healthcare company across several jurisdictions following a transaction, aligning legal strategy with innovation goals.
- Protected a flagship trademark of a global food and beverage brand in Bogotá, issuing cease-and-desist letters to nine infringers and monitoring compliance through field inspections and evidence collection.
- Led border enforcement actions in other jurisdictions for a multinational during the COVID-19 pandemic, resulting in the seizure of 1.3 million counterfeit products, coordinating customs and IP compliance.
- Advised a multinational fast food chain in obtaining the declaration of notoriety of one of its marks in Colombia within an administrative trademark proceeding.
- Assisted a British sports company in defending its intellectual property against a third party that sought registration for an identical mark in Colombia.
Admissions
- Colombia (2021)
Education
- Universidad de los Andes (Master’s Degree in Intellectual Property Law) (2025)
- Universidad de los Andes (LLB) (2021)
Languages
- English
- Spanish
Firm Committee Memberships
- Pro Bono Coordinator, Baker McKenzie Bogotá