Iñigo Gené

Iñigo focuses his practice on the full lifecycle of trademark and brand management, advising companies on the design, protection, enforcement and strategic development of global portfolios across multiple jurisdictions. As part of the Firm’s Commercial Practice Group and its Intellectual Property subgroup, he supports clients in developing efficient filing and protection strategies, coordinating multi‑country enforcement actions, and optimizing and monetizing intangible assets. He is particularly experienced in guiding clients through proceedings before European, US and Spanish trademark authorities, ensuring alignment with both legal requirements and broader business priorities.

His practice also encompasses a wide range of IP‑driven commercial transactions, including assignments, coexistence agreements, licensing structures, distribution frameworks and know‑how and confidentiality arrangements. Iñigo frequently advises M&A teams by leading the IP workstreams of transactions handled from Barcelona, reviewing due diligence findings and drafting the IP provisions of transactional documentation.

He counsels clients across sectors such as consumer goods, healthcare, fashion, food and beverage, technology and internet, providing practical, business‑focused guidance on building, expanding and defending brand value in competitive global markets. His experience managing large, complex portfolios enables him to deliver coordinated, scalable solutions tailored to multinational operational needs.

• Advised a European energy and sustainability company on the acquisition of a patent enabling the recycling of wind turbine blades, supporting the development of a circular economy business with European reach. Our work included assessing the patent’s legal status, defining a strategy to extend protection to multiple European jurisdictions, and structuring the acquisition from an insolvent owner, with further coordination across Baker McKenzie offices for the client’s international rollout.
• Advised a multinational fashion group on the protection and expansion of an innovative numeral trademark for use in cosmetic and food products, as part of the development of a new retail concept. The work includes coordinating filings across multiple jurisdictions, addressing distinctiveness objections given the nature of the sign, and supporting the client in securing protection that enables the commercial rollout of products and in store experiences under this new brands.
• Acted as global trademark coordinator, advising an international footwear and apparel group on the design and implementation of a worldwide trademark portfolio management strategy across Europe, Asia Pacific, Africa and the Americas. 
• Advised a multinational gaming and a consumer products company on global trademark enforcement and trade dress disputes against multiple competitors, coordinating parallel actions in Europe, North America and Asia.
• Advised a multinational consumer goods company on the worldwide management and enforcement of its trademark portfolio, including support on global restructurings with significant IP impact. Our work covers enforcement actions before the EUIPO, portfolio management across key business units, and the coordination of trademark strategy for the creation and protection of a new global ice cream brand structure.
• Advised a multinational fashion group on the expansion and enforcement of its trademarks in the United States, supporting its strategic growth plan and market rollout. The work included actions against third party infringers to secure exclusive use of the brand and strengthen distinctiveness before the USPTO, in coordination with Baker McKenzie New York. We also handled a potential infringement dispute with a global apparel company, reaching a settlement that allowed continued commercialization of certain products in the US while avoiding litigation.
• Advised a multinational pharmaceutical company on two strategic trademark projects: (i) the global protection of a new medical device brand, coordinating filings and registrations across multiple jurisdictions to support the client’s international commercialization plans; and (ii) the acquisition and integration of a global trademark portfolio following the purchase of a US based company, taking control of more than 100 trademarks worldwide and supporting the expansion of the portfolio into additional jurisdictions.
• Advised a multinational pharmaceutical company on the management of its extensive global trademark portfolio and on a strategic naming and coexistence matter for a new women’s health product. Our work included conducting a global availability review to select the brand, addressing conflicts with a similar prior mark owned by another company, and leading worldwide negotiations to reach an amicable coexistence agreement enabling the registration and commercialization of the client’s product across key jurisdictions. 
• Advised a global testing, inspection and certification company on the acquisition and international expansion of trademark protection for its renewable energy business, including support in the EU, USA, UK and Latin America. The work also involved managing conflicts with third parties attempting to register similar marks in Eastern Europe and Mexico, and representing the client in a complex global negotiation against a competitor with a closely similar brand. 
• Advised a multinational footwear and fashion group on the design and implementation of its global trademark portfolio strategy, following its appointment of our team as worldwide trademark counsel. The work includes coordinating protection, enforcement and strategic brand management across key markets in Asia Pacific, Latin America and Africa, ensuring a proactive and efficient approach to the protection and exploitation of its extensive brand portfolio.

• Barcelona Bar Association
• International Association for the Protection of Intellectual Property (AIPPI)