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09 March 2026
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Thailand's AI regulatory landscape is evolving. A comprehensive national AI framework is under development and is expected to progress toward enactment within the next few years. It introduces a risk‑based model, duties for high‑risk AI providers and deployers, individual rights, and oversight by the forthcoming AI Governance Center.
In parallel, multiple sector‑specific rules in areas such as judicial processes, consumer protection, and financial services have been issued. Numerous non‑binding guidelines shape expectations on ethical and responsible AI use. Recently, a draft on AI and privacy was released for public hearing.
Businesses therefore face a hybrid regulatory environment and should proactively enhance AI governance through internal policies, updated external-facing documents, and clear documentation, both to prepare for stricter transparency and accountability requirements and to mitigate legal risks under existing laws.
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Aue-angkul Santirongyuth, Pimpisa Ardborirak, and Pirun Suttiprapha, Associates, have contributed to this legal update.