International law firm Baker McKenzie has appointed Annemieke Hoekstra as General Manager of its Amsterdam office. Hoekstra, formerly a partner at PwC and Strategy&, joined Baker McKenzie on November 1 and has become a member of the Amsterdam office’s management board, alongside Kim Tan and Mirko Marinć.
"Annemieke brings together strategic sharpness, extensive experience working with complex organizations and a strong feel for people and collaboration. She also has a deep understanding of the dynamics of professional services. Her arrival strengthens our leadership team and sets us up well for the next chapter of our office," says Kim Tan, managing partner of Baker McKenzie Amsterdam.
“Baker McKenzie’s international character, focus on legal innovation and entrepreneurial spirit greatly appeal to me. At the same time, I believe it is the people and the way we work together that make the difference, both within the organization and for our clients. I look forward to working with my colleagues to further strengthen the Amsterdam office,” said Annemieke Hoekstra.
About Annemieke Hoekstra
Hoekstra has extensive experience at the intersection of strategy, business operations and organizational transformation. She spent 18 years in the Deals practice at PwC Netherlands, where she became the practice’s first female partner in 2015. Here, she advised organizations on M&A integrations, transformations and other strategic matters. In 2025, she joined Strategy&, PwC’s strategy consulting business, where, as a partner, she advised organizations on large-scale transformation programs. Alongside her client work, she held several leadership and management roles at both PwC and Strategy&.