Adyen, global financial technology platform and bank, has agreed to acquire Talon.One, a leading loyalty and incentives platform, for a total consideration of EUR 750 million.
This acquisition strengthens Adyen’s Unified Commerce strategy by helping merchants act on customer insights in real time. By combining Adyen’s global payments data with Talon.One’s real-time decisioning, merchants can create a consistent customer identity across online and in-store channels and apply it directly at checkout. This enables dynamic promotions and pricing based on who the customer is.
The Baker McKenzie team was led by Maarten Hoelen and Ilse Bosman, and included Yumei Sanders, Laura van Kleef, Irina Krawtschenko, Christian Port, Thomas Gierath, Christoph Becker, Tim Edelhoff, Nils Etzig, Petra Hess, Rabea Pape-Lingier, Ariane Schaaf, Hub Stolker, Yannick Scholte, Casper Evers, Shih Hui Lee, Allen Tan, Kelly Sim, Samantha Tan, Harry Burtonwood, Alistair J. Craig, Philippe Gamito, Yasmin Kalhori, Amy Thompson, Chenise Howe, Lane Morgan, Mounia Benabdallah, Trevor Mauck, Jayshree Narendran, Anne G. Batter and Annika Morin.
