On the heels of being awarded both the 2025 Global and Americas Firm of the Year, amongst other recognitions, by Managing IP, Eva-Maria Strobel, global head of intellectual property (IP) at Baker McKenzie, shared insights with the publication on how the Firm’s IP practice has evolved, their key focuses moving forward, and why commitment to client service excellence has been the cornerstone of their success.
Baker McKenzie's IP team manages over half a million trademarks and is counsel to a number of the world’s largest brand owners across the full scope of IP. Eva-Maria discusses the Firm’s strategic focus and investment in aligning IP practitioners with sector and regulatory experts. This strategy has both enabled the practice to better serve clients by offering solutions truly attuned and tailored to the nuances of their business, while being well positioned to advise on emerging areas of IP law, which are becoming increasingly intertwined with specialist regulatory considerations. The firm continues to position itself as a strategic partner for clients, leveraging deep relationships and technological advancements.
Subscribers can read the full article on the Managing IP website.
