European Union: Lookalikes and Dupes - Strategies for Success Across Borders

In brief

Lookalike and dupe products have been a challenge for brand owners for many years, but their popularity and reach have expanded rapidly in recent years, and brand protection strategies must evolve in parallel.

In this article published in the World Trademark Review, we provide some key practical takeaways for successfully navigating this perennial challenge across borders, with a deeper dive into strategies for success in the EU, France, Germany, and Spain.