Intelligent protection
Defining and protecting your innovation and creativity is increasingly difficult and complex. Internet marketing and sophisticated counterfeiting operations are expanding risks and opportunities for IP holders, and inefficiencies in the international patent system are leading many to clamor for change.
At Baker & McKenzie, we understand new challenges in IP protection and can provide unique and global solutions. We see IP management as a strategic issue and have developed people, processes and technologies to promote sound and cost-effective stewardship of intellectual property. A leading global IP practice, we are trusted counsel to some of the world’s largest and most innovative companies and our over 450 IP lawyers worldwide help manage and enforce the IP portfolios of more than 100 multinationals.