Lisa W. Rosaya

Baker & McKenzie LLP


Lisa W. Rosaya is a partner at Baker McKenzie’s Intellectual Property Practice in New York. Lisa was described in the 2017 Chambers USA edition as "particularly assured in advising on IP disputes and enforcement issues." Prior to joining the Firm in October 2005, she was an associate at Coudert Brothers LLP and a Trademark Examining Attorney at the U.S. Patent and Trademark Office. She has authored numerous articles and spoken at various industry events on trademark, copyright, advertising, Internet and domain name issues.

Practice Focus

Lisa focuses on global trademark portfolios and brand management services, including trademark selection and branding, trademark prosecution, opposition and cancellation proceedings, copyright and trademark licensing, enforcement and infringement matters, domain name issues and disputes and labeling and advertising issues. She also assists in addressing IP issues in the context of corporate and financing transactions, including drafting and analyzing IP-related provisions and agreements, due diligence and perfection of security interests domestically and internationally. Her clients include companies from the consumer, food and beverage, telecommunications, media and entertainment, fashion and luxury goods, financial services, social media, and computer hardware and software industries.

Representative Legal Matters

  • Represents Unilever and its affiliates in U.S. trademark clearance, prosecution and disputes before the U.S. Patent & Trademark Office's Trademark Trial and Appeal Board
  • Advises Unilever and its affiliates in U.S. IP due diligence and licensing matters relating to M&A and IP/commercial transactions
  • Represents Brooks Brothers Group, Inc. in its global trademark, copyright, advertising and rights of publicity matters and disputes
  • Provided strategic advice to large non-profit organization on trademark, keyword and domain name issues in lawsuit involving infringement and other related claims
  • Counseled well-known global fashion company on trademark issues and licensing arrangements as part of post-acquisition integration of a well-known shoe and accessories company
  • Represented apparel company in defending and settling copyright infringement claim relating to piecework used in part of certain garments
  • Represented global fashion company in defending and settling copyright infringement claim relating to fabric pattern
  • Successfully represented numerous clients in recovering infringing domain names through the Uniform Domain-Name Resolution Policy and advised clients on proceedings under the Uniform Rapid Suspension System for new gTLDs

Professional Honors

  • Band 2, Intellectual Property: Trade Mark & Copyright, Chambers USA, 2018
  • World Intellectual Property Review (WIPR): Leader in Trademark Law, 2018 
  • Chambers USA: Leading Individual in New York for Intellectual Property: Trademark and Copyright, 2010 – 2018
  • The Legal 500 (US): Recognized lawyer, Trademarks; non-contentious, 2013 – 2018
  • Super Lawyers, Intellectual Property, NY Metro Region, 2012 – 2018
  • WTR1000 – The World’s Leading Trademark Professionals: Recognized lawyer, Prosecution and Strategy, 2015 – 2018
  • Chambers USA: Nominee, Up and Coming IP Lawyer of the Year, 2012 Women in Law Awards

Professional Associations and Memberships

  • International Trademark Association (INTA) - Rights of Publicity Committee (and former subcommittee) (2014-current)
  • INTA - Presidential Task Force (2016)
  • New York State Bar Association - Treasurer, Intellectual Property Law Section (2013-2014); co-chair, Trademark Committee (2008-2013)
  • ICANN - GNSO-chartered Registration Abuse Policies Implementation Drafting Team, Fall 2010
  • INTA - Internet Committee - Domain Disputes and WHOIS Subcommittee (2010-2013)
  • INTA - Dilution and Well Known Marks Committee - North America Subcommittee (2006-2009)


  • U.S. District Court, Southern District of New York~United States (2008)
  • U.S. District Court, Eastern District of New York~United States (2008)
  • New York~United States (2006)
  • U.S. Court of Appeals, Federal Circuit~United States (1999)
  • U.S. Court of Appeals, District of Columbia Circuit~United States (1998)
  • District of Columbia~United States (1998)
  • U.S. District Court, District of New Jersey~United States (1998)
  • New Jersey~United States (1997)


  • University of San Diego School of Law (J.D.) (1996)
  • Boston University (B.A. cum laude) (1992)


  • English
  • French
  • German

Previous Offices

  • Washington, DC