Bernhard Kainz joined Baker McKenzie’s IP/IT team in Vienna in March 2013. Prior to joining the Firm, he interned in the legal department of an international food company. In 2012, Mr. Kainz studied comparative law with a strong emphasis on international transactions at the Central University of Finance and Economics in Beijing.
Mr. Kainz advises local and international companies on trademark law, copyright and designs, data protection, patent law, IT sourcing, and unfair competition law. In particular, he advises globally-acting IT sector companies as well as multinational companies offering consumer goods. He focuses his practice on trademark disputes, counterfeiting and piracy, licensing agreements, advertising, the IP and IT aspects of due diligence transactions, and protection and enforcement of IP rights.
Representative Legal Matters
Advised an international entertainment company operating one of the 100 most popular websites in the world in various trademark disputes.
Advised and represented one of Austria’s leading marketing agencies in a dispute of copyright infringement and unfair competition by a newspaper publisher who copied a design originally developed by the client.
Advising and representing a world-leading US-based consumer electronics and software company in various cases of counterfeiting and piracy.
Advised one of Austria’s leading game developer companies on various licensing contracts regarding its award-winning computer game.
Advised a world-leading global hygiene products company on competition law compliance of various marketing campaigns, including for the client’s famous handkerchief brand.
- Vienna University of Economics and Business Administration (2014)
- Central University of Finance and Economics, Beijing (2012)
News, Events & Publications
Co-author, "Veröffentlichte Inhalte zur freien Verwendung? [Published Content Free for the Taking]," Die Presse, November 2014
Co-author, "Private Copying Levies on Hard Drives and Smartphones," Austrian Journal for Industrial Property and Copyright, May 2014
Co-author, "The Proposed EU General Data Protection Regulation and its Impact," Syncon Franchise Aspects Newsletter, November 2013