Mariela Hinojosa

Mariela Hinojosa

Baker & McKenzie Abogados, S.C.


Mariela is an associate in the Data & Technology Practice Group of Baker McKenzie's office in Mexico City. She recently joined the Firm and has more than 7 years of experience in Technology Law, including privacy, protection of personal data, auditing domestic/foreign companies and financial entities in the internal processes for processing personal data with cross-border operations.

She has participated as member of Privacy Data Corporate Committees. Also, she has advised entities in IP and consumers' protection matters.

Practice Focus

Mariela focuses her practice on cross-border privacy data processing operations, advising transnational companies, reviewing digital media & content contracts and e-commerce products. Also, she advices telecommunications entities on regulatory matters; financial and non-financial entities with Fintech operations, including AML, structural issues, prudential regulations, and confidentiality of information processed through electronic means.

Also, Mariela has represented traditional banks and other financial entities in the granting of syndicated loans, financing transactions, project finance and asset securitization. She has represented several companies in tender procedures, as part of the financing of large investment and infrastructure projects in Mexico.

Since 2017, Mariela has been involved in payment processing and Fintech projects, advising some of the world's biggest clients on regulatory trends derived from the implementation of the Fintech Law in Mexico. She wrote the thesis: Preserving Financial Stability in Mexico under the provisions of the Fintech Law.

Representative Legal Matters

  • Audited Dutch multinational banking and financial services entity's Privacy Data Global Policy outlining relevant regulatory and confidentiality issues within its operations.

  • Advised prestigious top international technology and social media companies, on data privacy, advertisement and law enforcement matters.

  • Counseled several companies in Mexico with cross-border operations regarding the implementation of data privacy programs.

  • Assisted telecommunications companies in the regulatory process before the Federal Telecommunications Institute.

  • Advised several institutions on regulatory matters, including fintech and institutions subject to supervision by the National Banking and Securities Commission (CNBV).

  • Advised and represented a Brazilian bank in negotiations of transactions required for the acquisition of a SOFIPO (regulated financial entity), including drafting of corporate, transactional and regulatory documents, for obtaining approvals from the CNBV and other proceedings before financial authorities.

  • Advised tech companies for launching products in compliance with digital media & content regulations, including consumer's protections matters.

  • Advised on financing transactions, project finance and asset securitization, including tender procedure of a concessionaire, as part of the financing for the large investment and infrastructure project of highway Autopista Toluca-Naucalpan in Mexico.

  • Represented M&A transactions (involving entities within Canadian and US jurisdiction) for USD 50 million.

Professional Associations and Memberships

  • Abogadas MX

Corporate Responsibility

  • UnCommon Law - Providing analysis of parole hearing transcripts, to assist Serena Witherspoon (Equal Justice Works Fellow) on identifying arguments of the Commissioners for granting (or not) Parole to those convicted for serious or violent crimes in California, USA.

  • Centro Mexicano Pro Bono, A.C. - Advising start-up companies on the implementation of their e-commerce sites in Mexico, specifically on the relevance of 'Cookies' and other technologies.

  • Baker Women active member


  • Mexico (2018)


  • Universidad Panamericana (Diploma Course Fintech Law) (2019)
  • Universidad Panamericana (Law Degree) (2018)


  • English
  • Spanish
  • Author, "Preserving Financial Stability in Mexico under the provisions of the Fintech Law," June 2022
  • Co-author, "Present and future of Fintech and Blockchain Technology," LexLatin, March 2019