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PGorokhov

Pavel Gorokhov

Partner
Moscow Branch of Baker & McKenzie CIS, Limited

Biography

Pavel Gorokhov works as a partner in the Moscow office of Baker McKenzie and is registered with the Russian PTO as a trademark attorney. He focuses on trademark registration, enforcement, representing clients before the administrative authorities in trademark disputes and liaising with CIS patent and trademark offices.

Representative Legal Matters

  • Acted for a major Korean food producer Paldo Co., Ltd in the matter involving seeking well-known status for its flagship ДОШИРАК (DOSHIRAK in Cyrillic) trademark used for instant noodles, which is a very popular easy-to-cook product locally

  • Successfully represented a well-known game development company owned by an IT giant in the case of acquiring rights to a trademark (on the designation of a computer game)

  • Advised Mast-Jägermeister SE on trademark protection and opposition strategies, brick-and-mortar enforcement and concentrate our efforts on prevention of registration of third parties' identical / confusingly similar trademarks and termination of infringing use of the Client's famous Stag Head device in Russia

  • Provided Mary Kay with trademark portfolio management services, including advice on protection strategies, preliminary clearance, and trademark prosecution and enforcement in Russia and several neighbouring jurisdictions

  • Assisted an American pharmaceutical company with registering its trademark by developing a "stall for time" strategy and keeping its application pending for a few years, until the cited trademark obstacle was out of the non-use grace period

  • Provided the Starbucks Corporation with TM portfolio management services, including advice on protection strategies, preliminary clearance, trademark prosecution and enforcement and coordinate contentious activity related to cancellation of third parties' identical / confusingly similar trademarks and termination of infringing use of the Client's famous brand name and logo on the territory of the CIS-countries

  • Represented the interests of a multinational clothing company. in the recognition of its trademark as a well-known trademark in Russia since January 1, 2016 in relation to goods in Class 25 - clothing and footwear

  • Assisted Mechel, one of largest Russian steel and mining companies, with the project involving extending the protection of its House Marks to multiple jurisdictions, by developing effective algorithm of filings both by national procedures and Madrid Protocol

  • Assisted the Porsche with recognition of "PORSCHE" as a Well-Known Trademark in Russia

  • Assisted the major tobacco company in registering the trademark by removing various prior rights obstacles

Professional Honors

  • Recommended in Intellectual Property in Russia, Chambers Europe and Best Lawyers
  • Trademark Star, IP stars 2021

Admissions

  • Russia (2005)

Education

  • Russian State Institute of Intellectual Property (Bachelor's Degree) (2005)
  • Moscow State University of International Relations (Bachelor's Degree) (1995)

Languages

  • English
  • Russian