Marisssa Zapanta

Marissa Aviña-Zapata

Baker & McKenzie Abogados, S.C.


Marissa is an associate in Baker Mckenzie’s IP and Technology practices. Admitted in Mexico and pending in New York, she assists with advising leading global clients on intellectual property and technology related issues across a range of industry sectors, mainly consumer goods and services, luxury and fashion, digital media and content, e-commerce businesses and software applications.

Marissa has been the co-leader of the Baker Mckenzie Pro-bono IPTech Program assisting entrepreneurs and new technology projects including legal assistance in StartUp Mexico, Mass Challenge and Citizen Lab. She has also contributed in publications for the IP and internet community in Mexico.

Practice Focus

Marissa has represented clients in disputes over trademark, copyright, trade secret and patent rights, providing strategic advice on infringement suits, data privacy procedures and representing clients in anti-counterfeiting cases before Mexican courts.

Her experience includes counseling on copyrights, unfair competition, advertising, license agreements, franchising expansion, technology and social media transactions in Latin America.

Representative Legal Matters

  • Advising prestigious fashion brands in trademark hijacking issues in Mexico and Latin America.

  • Advising fashion and consumer goods global clients on anti-counterfeiting strategies, including online counterfeiting. Assisting in the seizures and destruction of thousands of counterfeit units.

  • Coordinating a multi-jurisdictional project for a leading social media company advising on copyright, advertising and editorial content compliance in Latin America.

  • Advising global clients on cutting-edge licensing and contract issues related to IP rights, software and technology M&A transactions.


  • Mexico (2014)