Leading global law firm Baker McKenzie has advised Bumble Inc. on its acquisition of Fruitz. Nasdaq-listed Bumble Inc. is the parent company of Bumble and Badoo, two of the world’s highest grossing dating apps with millions of users worldwide, while Fruitz is one of the fastest growing dating apps in Europe. Terms of the transaction remain confidential.

Since its launch in 2017, Fruitz has seen rapid growth across France, Belgium, the Netherlands, Switzerland, Spain and Canada. The app is particularly popular with Gen Z, a growing segment of online dating consumers. Similar to both Bumble and Badoo, Fruitz is a freemium app.

Fruitz was co-founded by Julian Kabab (CEO), Fabrice Bascoulergue (CTO) and Arnaud Ruols (CFO), who have led the app’s growth into a significant player in the dating category, and who will stay on with their team to lead the app within Bumble Inc.

This is Bumble Inc.’s first acquisition, in support of its mission to create a world where all relationships are healthy and equitable.

The Baker McKenzie team was led by Corporate partners David Scott (London) and Hugo Sanchez de la Espada (Paris), together with Corporate senior associates James Heller (London) and Paul Nury (Paris). They were supported by a wide team in both locations, including Johanna Federspiel (Corporate associate, Paris), Nathalie Marchand (IP partner, Paris), Pauline Celeyron (IP senior associate, Paris), Magalie Dansac Le Clerc (IT/DP partner, Paris), Julie Martinez Tonon (IT/DP associate, Paris), Jeremie Paubel (Employment partner, Paris), Roland Sebe (Employment jurist, Paris), Karoline Phillips (EUC&T senior associate, London), Bethan Lukey (EUC&T associate, London) and a number of other lawyers and legal experts.

Baker McKenzie's involvement with Bumble follows its participation in the $3bn sale of the group to Blackstone in early 2020.
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