Baker McKenzie advised NZZ (Neue Zürcher Zeitung) and Architonic ArchDaily AG, the world's largest online community for design and architecture, on the acquisition of leading international online magazine Designboom. Together, the two companies will form DAAily Platforms, the world's widest-reaching provider of inspiration, knowledge and relevant working tools for the premium architecture and design community.

For Architonic ArchDaily, initially acquired by NZZ in 2015 and complemented with ArchDaily in 2020, this acquisition signifies another milestone in its digital growth strategy. With the newly founded DAAily Platforms, the company forms the world's largest architecture and design community, reaching a total of more than 21 million followers across Facebook, Instagram, LinkedIn, Pinterest and Twitter.

The parties have agreed not to disclose the financial details of the transaction.

Baker McKenzie advised Architonic ArchDaily on all the legal aspects of the transaction.

The Baker McKenzie team was led by Alexander Fischer (partner M&A, Zurich) and Matthias Trautmann (counsel M&A, Zurich) and further included Andrea Daniela Puricelli (trainee lawyer, Zurich), Eva-Maria Strobel (partner IP, Zurich), Sylvia Polydor (associate IP, Zurich), Kristina Martinovic (trainee lawyer, Zurich), Sara Belotti (counsel M&A, Milan), Carola Cambiaghi (associate M&A, Milan), Anna Marina de Vivo (counsel M&A, Milano), Carolina Cordero di Vonzo (senior manager IP, Rome) and Francesco Cattaneo (trainee lawyer, Milan).

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