Baker McKenzie is advising Media and Games Invest SE ("MGI") on its acquisition of Smaato, a leading digital advertising platform, for an enterprise value of EUR 140 million.
MGI is a leading digital integrated games and media company with main operational presence in Europe and North America. Smaato, based in San Francisco and Hamburg, operates a leading mobile first digital Advertising Technology Platform.
The transaction is in line with MGI's defined strategy in the media segment, of seeking highly value-accretive acquisitions which increase its long-term profitability. The acquisition of Smaato increases the critical mass of MGI's media segment Verve Group substantially by adding further advertisers and publishers to its platform. The transaction is expected to close within the next two months, subject to regulatory approvals.
The Baker McKenzie team is led by Partner Tracy Wut, with support from Lei Ye, Leo Zhang and Chris Jiang of FenXun Partners, as well as lawyers in Germany, Indonesia, Singapore, Sweden and the US.
For further details about the transaction, please refer to the company's announcement.