The International Association of Outsourcing Professionals (IAOP) awarded Baker McKenzie, the world’s leading law firm, the Strategic Partnerships Recognition for the project developed along with the Mexican Internet Association (AIMX). That project brought along the Automated Complaint Guidance System, a tool to empower digital consumers during the Buen Fin, Mexico’s alternative to Black Friday.

The project consisted of the development of a tool that provided consumers with accurate information to react to legal issues presented during their buying processes, a much-needed guidance that many Mexicans used during expanded online buying. Annually, the AIMX receives an estimated 150 requests from internet users about which path they should follow in the event they are victims of a cybercrime or breach of contract.

Carlos Vela Treviño, Lead Partner of the Firm’s Information Technology and Communications Practice commented about the recognition: “When we set out to design a solution that was specific to the needs of the Mexican market and create a guidance tool that helped and empowered the consumer, we never thought it would travel this far and receive the international recognition that it has. But we are certain that such a tool is needed in several countries and even in other areas of expertise, we are proud that our work and the collaboration we achieved with the AIMX have been so well received by consumers and organizations alike.”

The 2021 Global Outsourcing 100 recognizes the world’s best outsourcing service providers and advisors, that is why the Firm received the Sustained Excellence Award, and among the Top Company Award, we received the Customer Reference, Programs for Innovation ad Programs for Corporate Social Responsibility.

This list is based on applications received and judging on a rigorous scoring methodology that includes an independent review by an independent panel of IAOP customer members with extensive experience in selecting outsourcing service providers and advisors for their organizations.

“True collaboration is an essential component of any successful partnership,” said Debi Hamill, IAOP CEO. “We see this every year in our Global Outsourcing 100 applicants that are contributing their success to strategic partnerships. For that, IAOP is thrilled to congratulate Baker McKenzie as a recipient of the 2021 Excellence in Strategic Partnerships Recognition.”

This recognition highlights Baker McKenzie’s commitment to excellent collaboration with all its clients, where a deep understanding of their needs and of the local market result in successful outcomes that have a meaningful impact on their businesses, it also serves as a reaffirmation of the talent within the Firm and the ongoing quest to nurture such professionals.

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