Leading global law firm Baker McKenzie has advised longstanding client Unilever on its acquisition of Paula's Choice from TA Associates. Paula's Choice is a leading digital-led skincare brand, and a pioneer of science-backed products and direct to consumer (DTC) e-commerce. Founded by Paula Begoun in 1995, the brand is famous for its industry-leading innovation, accessible jargon-free science, high performing ingredients and cruelty-free products.

The Baker McKenzie global team was led from London by M&A partners David Scott and Tom Edwards, supported by senior associate Kate Bromley, associates Jonathan Tham and Niraj Visani, and trainee Lucy Wallace. The team further included London partners Michelle Blunt (IP) and Samantha Mobley (Antitrust); US partners Alan Zoccolillo (M&A), Creighton Macy (Antitrust), Ben Ho (Employment), Kai Kramer (Tax) and Patrick Renckly (Tax); and US counsel Mike Poland (Employee Benefits), together with many more lawyers and legal professionals around the world. In total, almost 40 Baker McKenzie offices assisted on the transaction, adding expert local knowledge to their leading cross-border expertise.

David Scott said: "We're thrilled to have partnered again with Unilever on such an important cross-border acquisition. The brand will be a really terrific addition to their growing Prestige beauty portfolio."

The transaction is expected to close in Q3 2021.
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