Leading global law firm Baker McKenzie advised Mondelēz International, one of the world’s largest snack organisations, on the proposed acquisition of a significant majority interest in Grenade, a leading UK performance nutrition pioneer in the fast-growing high protein bar segment.
Mondelēz International sells snack products in over 150 countries around the world incorporating iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
Grenade is one of the category leaders in high-protein bars, and its Carb Killa® has been the best-selling product in the segment since 2016.
Melanie Howard, M&A partner at Baker McKenzie in London commented on the deal, “We are delighted to have supported Mondelēz International on this acquisition. It’s a pleasure to help our client in its strategic vision for this business.”
The Baker McKenzie team was led by M&A partner Melanie Howard, supported by senior associates Indhu Birdy, Alex Gee, Gill Murdoch, Patrick Edwards, associates Niraj Visani, Georgiana Andrews and trainee Kirstie Trup.
The deal was announced on 22nd March and is expected to close on 25 March.