On March 24, 2021, the first day of trading in Embellence Group's shares on Nasdaq First North Premier Growth Market occurred. The IPO attracted strong interest from Swedish and international institutions as well as the general public in Sweden. The final price in the offering was SEK 42 per share, corresponding to a total market value of the company of approximately SEK 900 million.

Embellence Group, founded in 1905 in Borås, is a leading European company in the premium wallpaper segment and has a prominent position internationally with sales in over 90 countries. The company's brands include Cole & Son, Wall&decò, Perswall, Pappelina and Boråstapeter.

Handelsbanken Capital Markets acted as Sole Global Coordinators and Bookrunner. Baker McKenzie acted as legal advisor to Handelsbanken Capital Markets with a Capital Markets team in Stockholm consisting of Joakim Falkner, Stefan Balazs and Marlene Wiklund, with assistance from several colleagues from the offices in the UK and Italy. 
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