Baker McKenzie acts as legal advisor to the selling shareholders in connection with the divestment of The Humble Co. AB to Bayn Group AB (publ) for an initial purchase price of SEK 809 million and certain additional earnout payments. The Humble Co. is owned by its founder and majority shareholder Noel Abdayem indirectly, Vardane Capital and certain other minority shareholders.

The Humble Co. is currently a leader within eco-friendly bamboo toothbrushes and has successfully expanded its sustainable product portfolio offering additional products such as toothpaste, mouthwash and interdental cleaning. The Humble Co. has established a strong network of distributors with leading wholesalers such as CVS, DM, Walgreens, Boots, Target as customers and its products are available in more than 40,000 stores in 30 countries with US, Germany, the Nordics and the UK as largest markets. Through its foundation, The Humble Smile Foundation, the company has carried out projects to support 65,000 vulnerable children.

Baker McKenzie's core deal team consisted of Costin Mihailescu, Christian Reineby, Linnea Back, Sofie Sternberg and Nicolina Hultgren Farsani.

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