Baker McKenzie advised Embracer on the acquisition of Easybrain Limited. Embracer Group AB and its subsidiary have entered into an agreement to acquire Easybrain Limited.

Easybrain Limited is acquired for an initial purchase price of USD 640 million on a cash and debt-free basis plus an additional consideration of up to USD 125 million. Through the acquisition, Embracer adds a leading mobile game developer with proven ability to launch, scale up and operate multiple global category leaders within the logic and puzzle game genre.

Easybrain Limited is a leading mobile game developer with 230 employees in Cyprus and Belarus, with a core focus on advertising-based puzzle and logic games.
Embracer Group is the parent company of businesses developing and publishing PC, console and mobile games for the global games market.

Baker McKenzie's global video games industry team advises on a wide range of national and cross-border transactions in the video games industry. Most recently, Baker McKenzie advised Embracer Group on several acquisitions, including the acquisition of Saber Interactive and DECA Live Operations GmbH, Peak Games on its acquisition by Zynga, and the acquisition of Daybreak Game Company by Enad Global 7.

Legal advisor to Embracer:

Baker McKenzie


Corporate/M&A: Anna Orlander (partner, Stockholm)

Core Team: 

Corporate/M&A: Tino Marz (counsel, Munich); Eva Kriechbaumer (Associate, Munich); Indhu Birdy (senior associate, London); Mat-thew Bennett (associate, London); Alexander Korobeinikov (partner, Almaty)
IT: Holger Lutz (partner, Frankfurt), Tobias Born (senior associate, Frankfurt)
IP: Edvard Henriksson (associate, Stockholm)

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