Baker McKenzie advised Nielsen Holdings plc in the $2.7 billion sale of its Global Connect business to affiliates of Advent International, one of the largest global private equity investors, in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion (subject to working capital, cash, debt-like items and other customary adjustments).

Nielsen will also receive warrants in the new company exercisable in certain circumstances. Upon completion of the transaction, Nielsen Global Connect will be a private company with the flexibility to continue investing in the development and deployment of leading-edge measurement products and solutions.

George D. Callard, Chief Legal & Corporate Affairs Officer for Nielsen, said, “We greatly appreciate Baker’s assistance on this deal. Their knowledge of our business, practical approach and insightful counsel were absolutely critical to a smooth transaction.”

The Baker McKenzie team was led by M&A Partner Alan Zoccolillo and Cross-Border Reorganizations Partner Claudia Poernig and also included Employment Partner Susan Eandi; Antitrust Partners Creighton Macy and Paul Johnson; and IPTech Partners Lisa Rosaya and Marcela Robledo.

About Baker McKenzie

Baker McKenzie is a transactional powerhouse with over 2,500 deal lawyers and expertise in over 46 countries. We do more cross-border transactions than any other law firm in the world, and are ranked #1 in cross-border deals by volume over the past decade. Our fully integrated cross-border M&A service allows us to serve as lead counsel to our clients and guide them through all the stages of a transaction. This full-service capability is rare for transactions spanning dozens of jurisdictions, and is an area that sets us apart from other global law firms.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit

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