Deal includes iconic publications Popular Science and Field & Stream
Baker McKenzie advised North Equity LLC, a leading digital media venture equity firm, in its acquisition of media assets from Bonnier Corporation, which includes the digital and print businesses for the brands Popular Science, Field & Stream, Outdoor Life, Saveur, Popular Photography, Better You and Interesting Things.
The brands involved include three 100-plus-year-old publications and represent some of the most iconic voices in science, outdoor and food. Collectively, they engage nearly 10 million monthly online unique visitors, another 15 million followers on social media, and have 1.7 million loyal print subscribers.
The acquisition is part of North Equity’s growing portfolio of digital media brands and will complement its existing food, military, tactical and outdoor verticals.
Baker McKenzie advised on negotiation, due diligence, tax, benefits and data privacy issues. The transaction team included Nick Marchica, Pamela Church, Michelle Heisner, Matthew Andonian, Alysha Preston, Jayshree Narendran, Christopher Guldberg, Brandon Moseberry, Gary Hunt and Steven Schneider.
For more information on this transaction, please see North Equity's press release.