Baker McKenzie Luxembourg and Prague offices advised Astute, Inc., a portfolio company of Audax Private Equity, on the acquisition of Socialbakers a.s., a Czech Republic-based technology company focused on the AI-powered social media marketing.

The Baker McKenzie team advising Astute on the transaction was led by partners Diogo Duarte de Oliveira and Tomáš Skoumal.

Astute is a leading provider of AI-driven customer engagement, digital self-service, and first-party consumer data management software that allows brands to effectively manage and respond to unstructured consumer-initiated interactions across multiple channels. Socialbakers is a leading social media management platform with over 2,500 clients across 100 countries. Audax Group is a leading alternative investment manager with offices in Boston, New York, and San Francisco. Since its founding in 1999, the firm has raised over USD 26 billion in capital across its Private Equity and Private Debt businesses.

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