Baker McKenzie advised Italian Exhibition Group S.p.A. (IEG), a leading company in Italy in the organization of international trade fairs and listed on the Screen-based Share Market (MTA) organized and managed by Borsa Italiana S.p.A., in relation to the purchase of the entire share capital of HBG Events FZ LLC, based in the United Arab Emirates, for a total value of USD 1.1 million.

HBG Events FZ LLC has organized the co-located events "Dubai Muscle Show" and "Dubai Active," which together form the largest fitness event in the Middle East, since 2016.

Baker McKenzie advised IEG with a team coordinated by partner Pietro Bernasconi and composed of partner Pietro de Libero, based in the Dubai office, and senior associate Federica Longo.
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