Baker McKenzie advised Embracer Group AB ("Embracer") on the acquisition of Deca Live Operations GmbH ("DECA"). Embracer entered into an agreement to acquire 100 percent of the share capital in Germany-based DECA.

DECA is a mobile asset care and live operations expert within the Free-to-Play (“FTP”) games segment. The upfront purchase price amounts to approximately EUR 25 million and is paid in newly issued B shares, plus an earn-out consideration, subject to fulfilment of agreed earnings targets, of a maximum of approximately EUR 60 million.

Baker McKenzie advised Embracer Group on all legal aspects of the transaction.

"With a well-rehearsed team that is very experienced in gaming transactions, we were once again able to contribute to the successful conclusion of a transaction in the video games industry," comments Dr. Tino Marz, attorney who led the transaction.

Embracer Group develops and publishes PC and console games for the global gaming market. The Group has an extensive catalogue of over 170 owned franchises, such as Saints Row, Goat Simulator, Dead Island, Darksiders, Metro, MX vs ATV, Kingdoms of Amalur, TimeSplitters, Satisfactory, Wreckfest and World War Z amongst many others. With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its five operative groups: THQ Nordic GmbH, Koch Media GmbH/Deep Silver, Coffee Stain AB, Amplifier Game Invest and Saber Interactive. The Group has 33 internal game development studios and is engaging more than 4.000 employees and contracted employers in more than 40 countries.

Baker McKenzie's global video games industry team advises on a wide range of national and cross-border transactions in the video games industry. Most recently, Baker McKenzie advised Embracer Group on several acquisitions, including the acquisition of Saber Interactive and Tarsier Studios, Peak Games on its acquisition by Zynga, and THQ Nordic on its acquisition of Milestone and Gunfire Games.

Legal advisor to Embracer Group:
Baker McKenzie


Corporate/M&A: Dr. Tino Marz (counsel, Munich), Anna Orlander (partner, Stockholm)


Corporate/M&A: Dr. Jon Marcus Meese (partner, Munich), Eva Kriechbaumer (associate, Munich)
IP: Dr. Michael Fammler (partner, Frankfurt), Dr. Markus Hecht (senior associate, Frankfurt), Lena Weber (associate, Frankfurt)
Media/IT: Michaela Nebel (partner, Frankfurt), Sebastian Schwiddessen (senior associate, Munich), Anika Vornwald (associate, Frankfurt)
Employment: Dr. Steffen Scheuer (partner, Munich), Christian Koops (senior associate, Munich), Susanne Wagner (associate, Munich)
Real Estate: Dr. Florian Thamm (partner, Frankfurt), Till Pflug (associate, Frankfurt), Nadine Uhrner (associate, Frankfurt)
Tax: Dr. Thomas Gierath (partner, Munich), Viktoria Ritter (associate, Munich)


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