Leading global law firm Baker McKenzie is advising Puig, the third generation, family owned fashion and fragrance company based in Barcelona, on its acquisition of a majority stake in London based Charlotte Tilbury, the iconic British luxury make up and skincare brand.

Charlotte Tilbury herself, the Founder, will rollover a significant minority stake to remain with the company. BDT Capital Partners is investing alongside Puig, taking a minority interest.

The London based Baker McKenzie team was led by Corporate Partner David Scott and Senior Associate Tom Edwards. They were assisted by Corporate Partner Alex Lewis, IP/Tech Partner Michelle Blunt, Employment Partner Stephen Ratcliffe, and Tax Partner Alistair Craig. Senior Associates Kate Bromley, Ben James, and Gillian Murdoch, and Associates Matthew Bennett, Jerrold Yam, Isabelle Forrest, Luke Dovey, Liam David, Lauren Williams, and Rohit Karamchandani, all supported, among many more. Barcelona Partners Jorge Adell, Carles Prat, and Valeria Enrich also advised.

Commenting on the deal, David Scott said: “It was a real privilege to guide the terrific Puig team through this milestone transaction, and we wish them every success for their long term partnership with Charlotte.”

Puig and Charlotte Tilbury, two privately owned companies, have a strong connection through their shared core values, including creative storytelling, an entrepreneurial mindset, and a sincere passion for empowering people through beauty.

The acquisition of a majority stake in Charlotte Tilbury will add an established and rapidly growing make up and skincare brand to Puig’s existing portfolio of fashion, fragrance, and luxury beautybrands.

The entry of a brand as compelling as Charlotte Tilbury, with a solid product portfolio and strong digital capabilities, will reinforce Puig’s position in the category, and make Puig a strong three-axis global competitor in the luxury beauty category. Charlotte Tilbury will also be able to access Puig’s global footprint and operations to expand its worldwide presence.

This is the latest example of Baker McKenzie's work in advising on high profile and complex transactions, and confirms Baker McKenzie's position as a transactional powerhouse.

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