• The strategic hire comes as the Firm expects online entertainment and gaming sectors to thrive
  • The appointment further signals the Firm's commitment to growing its capabilities in strategic areas that are important to clients, and to being ready to assist as they recover and rebound from the Covid-19 pandemic

Baker McKenzie is pleased to announce that seasoned media and entertainment lawyer Lex Kuo has rejoined the Firm, bolstering its abilities in servicing clients in the technology, entertainment, gaming and media industry. He joins the Firm from Latham & Watkins.

Lex brings with him deep industry expertise and experience, having counselled many leading Chinese and international entertainment and media companies in co-financing, co-production and licensing of film and television titles, cross-border strategic cooperation, and acquisitions. He has significant experience in advising Chinese tech companies on the acquisition and distribution of content on both traditional and new media platforms, video games development, as well as production and exploitation of e-sport events. He has also worked as in-house legal counsel at the Walt Disney Company in Beijing, where he advised on legal matters related to Disney's local content. Outside of law, he is a host and producer of several music radio programs and radio shows.

Lex is a practicing lawyer in California, New York and Taiwan and will be based in Hong Kong. He will work closely with lawyers in the Firm's Technology, Media and Telecommunications (TMT) Industry Group in Greater China, which includes the well-regarded Howard Wu, Jay Ruan and Paolo Sbuttoni, as well as the team globally, to advise clients on regulatory projects and transactions relating to technology, cybersecurity, data privacy and digital content. He will also be collaborating with lawyers in the IP & Technology Practice to advise the world's leading mobile gaming companies, game distribution platforms, app distribution platforms, game developers, game publishers, and AR and VR companies.

Commenting on this appointment, Steven Sieker, Managing Partner of Baker McKenzie's Hong Kong office, said, "We are delighted to have Lex rejoin the Firm. His notable experience and astute industry insights complements well with the Greater China team. It will not only enhance our existing client offering but also mark a step forward in strengthening our on-the-ground capabilities in Asia to service clients in the technology, entertainment, gaming and media sectors. His joining signals our commitment in building our capabilities in strategic areas such that we are well placed to assist our clients as they transform their business operations and be ready to rebound in the post-pandemic economy."

Raffaele Giarda, global head of Baker McKenzie's TMT Industry Group, said, "The media and entertainment industries are constantly evolving. The Covid-19 pandemic, combined with the increased spending power of Generation Z, has accelerated the boom for online entertainment, media apps and video games. Lex is a timely addition to our TMT-focused team. His track record in the interactive entertainment and media sectors, combined with his knowledge of the Chinese market and understanding of the business, will no doubt be of significant value to our clients and will further solidify our market-leading position."

"I am thrilled to return to Baker McKenzie," Lex said. "Technology has completely transformed the way that content is delivered and viewed around the world. There is a growing demand amongst media and entertainment companies for commercially pragmatic solutions that transcend borders and can address the multi-faceted needs of the business. Leveraging Baker McKenzie's global platform and its substantial support resources, I look forward to collaborating with my colleagues across Asia and the rest of the world to assist clients respond to this fast-changing landscape."

Lex's appointment follows a series of strategic hires across Asia, which includes the onboarding of leveraged finance specialist Kenneth Ching in Hong Kong and IP & Technology Partner Sonia Ong in Kuala Lumpur. These appointments are a testament to the Firm's commitment in bolstering its bench strength so that it continues to deliver top-tier legal services to clients.

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