Global law firm Baker McKenzie advised Kantar, a data, insights and consulting company and portfolio company of Bain Capital, in its divestment of its SRDS platform to the Adwanted Group. The sale closed on March 31, 2020.

SRDS’s data is used by ad agencies and brands to compare online and traditional media across business, consumer and geographic audiences.

The Baker McKenzie team was led by Nick Marchica, Michelle Heisner, Alejandro Perez-Serrano and Andrew Cohen. Pamela Church and Alysha Preston provided advice on intellectual property. Christopher Guldberg provided employment advice. Steven Schneider and Jayshree Narendran provided tax advice.

Baker McKenzie is one of the leading firms for cross-border transactions, providing strategic advice on deals involving the world’s leading financial institutions and multinational companies. From deal inception to business integration, we provide an end-to-end service that helps clients bridge the gap between aspiration and achievement.

Explore Our Newsroom