Baker McKenzie welcomes William Sentell as a Counsel in the North America International Commercial Practice Group, adding to the Firm's franchise and distribution experience in North America and globally.  

William joins the Firm from Polsinelli PC, where he focused on franchise and distribution, including regulatory and compliance matters, as well as franchise dispute-related matters. William will continue to focus on these areas in Baker McKenzie's large and growing franchise and distribution group, which includes a core team of over 20 practitioners.

“William is a strong addition who will enhance our advisory and regulatory capabilities. He has a wealth of franchise, licensing and distribution experience that will immediately benefit clients,” said Jennifer Trock, Chair of Baker McKenzie's North America International Commercial Practice.

William has assisted clients with establishing international brands and emerging concepts as well as growing mature brands. He frequently writes and presents on legal issues affecting the franchise community for legal and industry organizations. In 2018, William earned the American Bar Association Forum on Franchising Chair's Award for Substantial Written Work or Presentation. 

"William is well-known in the franchise community. His experience working with franchise and licensing companies in multiple industries and knowledge of the legal landscape and commercial realities in this area will make him a valuable advisor," said Will K. Woods, Baker McKenzie partner and leader of Baker's franchise and distribution practice.

Baker McKenzie's International Commercial Practice Group advises clients on critical domestic and cross-border legal issues impacting global business strategy. With more than 100 attorneys across the US, Canada and Mexico, its cross-disciplinary, multilingual, team helps clients to optimize global business opportunities and address strategic operational and compliance challenges. As trusted advisors on franchise and distribution, cross-border commercial transactions, international trade, foreign investments, data privacy, aviation, compliance, and business transformations, the Group provides practical and comprehensive legal solutions tailored to clients' unique risk profile and strategic objectives. 

"I am excited to join Baker McKenzie and look forward to working with the Firm's well-known and highly-regarded franchise team," William commented.

William earned his B.A. from Macalester College and his J.D. from Louisiana State University's Paul M. Herbert Law Center. After graduation, William served as a judicial law clerk for the Nineteenth Judicial District Court for the Parish of East Baton Rouge. He is licensed to practice in Texas, Colorado, and Louisiana. 

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