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Baker McKenzie has advised the private equity funds Red River West and Blisce in the framework of their investment in the capital of Brut SAS, a French digital media company that specialises in video content.

The funding was led by Red River West and Blisce, with the participation of the historical investors, including Bpifrance, Cassius and Next World.

This operation, representing around USD 40 million, should enable Brut, which generates half of its audience via Facebook, to develop its activity in the United States, by recruiting ten or so people to set up a sales team dedicated to this strategic market.

Red River West and Blisce were advised by Baker McKenzie with Helene Parent, senior associate, and Madalina-Georgiana Asandului, associate, as well as Matthieu Grollemund, partner.

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