On Saturday 9 September 2019, Mirage Holdings B.V. announced that it has acquired toy retailers Intertoys and Maxi Toys from the Portugese investment company Green Swan SGPS S.A.
With the acquisition of Intertoys and Maxi Toys, Mirage Holdings B.V. became owner of one of the largest toy retailers in Europe, with an annual revenue of approximately € 400,000,000. Next to Intertoys and Maxi Toys, Mirage Holdings B.V. is also the owner of retail chains Blokker and Big Bazar. Mirage Holdings B.V. is a holding company of the Dutch retail entrepreneur and investor Michiel Witteveen.
The Baker McKenzie Amsterdam M&A team advising Mirage Holdings B.V. on this acquisition consisted of: Casper Banz, Christiaan van der Meer, Youri van 't Hul, Martijn van der Vliet, Koen Bos, Frits Burg, Joost Polman, Derk Christiaans, Niels Matze, Willem Jan Treuren and Barbée Bartels. In addition, the Baker McKenzie Brussel M&A team consisted of: Koen Vanhaerents, Michael van Acker, Arne Naert and Lien Willems.