Baker McKenzie is delighted to announce the appointment of Wendy Bernero as the Firm's Chief Marketing Officer. Wendy will oversee all Business Development, Marketing and Communications operations for Baker McKenzie globally, supporting the Firm's overall vision to help clients overcome the challenges of competing in today's new world economic order.
Wendy previously served as Baker McKenzie’s Global Director of Business Development.
Wendy said, “I’m proud to be part of this extraordinary organization and look forward to working with our high-caliber leadership team to advance the Firm’s mission to be the global law firm of choice for clients and talent. I can’t imagine a more exciting place to be at this stage of my career.”
Global Chief Operating Officer Jason Marty commented: "The legal and professional services sector is more competitive than ever. How we engage with our clients, building meaningful relationships and helping them navigate an increasingly complex world, is our top priority. Wendy brings both the experience and the vision to ensure that we succeed in this and we're excited about what's to come."
During her career, Wendy has, among other roles, been a partner with Hildebrandt International, the global legal consultancy, and served as Chief Strategy Officer as well as Chief Marketing Officer of several Am Law 100 firms. She has written extensively about legal marketing, has been active in the Legal Marketing Association for many years as a board member and speaker, and was inducted into the International LMA Hall of Fame in 2012. She joined Baker McKenzie as Head of Client Development for North America in 2017 and was appointed Global Director of Business Development in 2018.
Jaime Trujillo, Acting Global Chair for Baker McKenzie comments: "As a firm we are rightly proud of our market leading brand which is underpinned by our strong business development, marketing and communications function. I have no doubt Wendy will lead the team to even greater success."