Baker McKenzie acted for the shareholders of IM WITH BRUCE AB in connection with D-Ax’s (a part of the Axel Johnson group) investment in the company. IM WITH BRUCE AB, established in 2015 by Magnus Elm and Anton Holmquist, provides a digital membership gym card where users can utilise numerous training studios with only one membership and the investment shall mainly be used for a domestic expansion of the business and for further hiring of staff. 

Baker McKenzie’s team mainly consisted of Martin Folke and Maja Nilsson.
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