Eniro has entered into an agreement to divest Proff, Eniro's B2B and financial search operations in Norway, Sweden and Denmark. The buyer is Asiakastieto Group Plc together with its Swedish subsidiary UC AB. The purchase price amounts to SEK 120M.

The divestment is in line with Eniro’s strategy to focus on digital marketing services in the Nordic area.

The transaction is scheduled to complete July 1, 2019.

Baker McKenzie acts as legal advisor to Eniro in connection with the transaction. Baker McKenzie’s team consists of Carl Svernlöv, Christian Reineby, Maja Nilsson, Jens Isakzon and Erik Brändt Öfverholm.

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