In this role, Brad will be responsible for the Firm's external and internal communications strategy and execution, supporting North American senior management, industry, and practice leads, while continuing to build Baker McKenzie's profile across Canada, the United States, and Mexico.
Brad will report to Will White, Global Director of Marketing and Communications. Will said, "I am thrilled to welcome Brad to our global and North American communications teams. His deep experience in public relations and executive communications makes this is a significant appointment for Baker McKenzie."
Brad joins Baker McKenzie with 19 years of senior-level corporate, professional services, and public sector communications experience in Canada, South Africa and the United States. He earned both Master's and Bachelor's degrees in his native Canada.
Commenting on his appointment, Etlin said: "As the largest and most well-regarded international law firm in North America, I am excited to have joined the Baker McKenzie family. As the legal services market experiences a profound evolution, an even stronger communications program is mission critical, in elevating the deep industry-leading expertise of our client-centric legal services experts."
Brad just started with the Firm and is based in Chicago.