Baker McKenzie advises Casino on a new partnership with DIA regarding retail brands purchasing
Baker McKenzie has advised CASINO, a long-standing player in the French retail market and one of the global leaders in food trade, in the creation of the joint venture CD SUPPLY INNOVATION by CASINO and DIA.
This new entity will gather the two partners’ retail brand expertise as well as their experience in logistics and supply management. It will be in charge of purchasing retail brand and low-price goods for the two groups, however only for a part of their suppliers and while preserving their commercial and operational independence.
CD SUPPLY INNOVATION will start operating on December 15, 2017 and will also act as an innovation lab, with the ambition to offer solutions to optimize the supply chain.
Baker McKenzie has advised CASINO with Léna Sersiron, partner, assisted by Marie-Line Paban, counsel, Romain Travade, associate, and Laurianne Coq, lawyer, working on the Antitrust & Competition aspects.
Working on the tax aspects of the transaction: Véronique Millischer and Caroline Silberztein, partners, Thierry Vialaneix and Lionel Ochs, senior counsels, and Benoît Granel, Johanna da Costa and Marion Brauge, associates. The team in charge of M&A aspects was composed of Alain Sauty de Chalon and Laurent Barbara, partners, and Solenne Gilles, associate.