To mark Black History Month, leading global law firm Baker McKenzie has launched a Colour Brave campaign in its London office. The campaign is focused on creating an environment where people feel comfortable talking openly about race and ethnicity. It will be launched formally at an event this evening where external panellists and professionals from across the Firm will share their personal perspectives and insights on becoming 'Colour Brave'. A giant pledge board has also been created for employees to sign showing their commitment to the campaign.
Commenting on the launch of Colour Brave, BakerEthnicity Partner Sponsor Sunny Mann said: "Diversity is part of our DNA at Baker McKenzie, and having a diverse workforce is a huge asset. This campaign is designed to facilitate open and honest conversations about race and diversity and ensure that everyone can be their authentic selves in the workplace."
Colour Brave partner sponsor Samantha Mobley added: "This campaign is about removing the barriers that exist between us around race and ethnicity. Openly discussing ethnic differences will increase knowledge and understanding among our people which, in turn, will lead to a positive change towards a workforce which mirrors our society's demographics at all levels."
BakerEthnicity is one of six Inclusion & Diversity focus groups in the Baker McKenzie London office, including BakerCarers, BakerWomen, BakerLGBT & Allies, BakerWellbeing and BakerOpportunity. Formed in 2006, BakerEthnicity was the office's first diversity focus group and has been focused on increasing the representation of BAME talent in the office. Baker McKenzie was the first law firm, for example, to introduce name blind recruitment removing the potential for discrimination based on name. In 2015, Baker McKenzie partnered with Rare Recruitment to hardwire social mobility metrics into the existing graduate recruitment applicant tracking systems, enabling the Firm to take the economic background and personal circumstances of a candidate into account for the first time.
The Firm has also partnered with a number of key organisations, including Race for Opportunity, NOTICED, the BLD Foundation and the Black British Business Awards. Senior Associate Yindi Gesinde has been nominated in the 'Professional Services Rising Star' category at the 2017 Black British Business Awards. The winners will be announced during a ceremony at London's Grange St Paul’s Hotel on 19 October.
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