In-house counsel survey measures awareness, favorability in competitive legal market

Global legal consultancy Acritas has named Baker McKenzie one of the top law firms in the US, based on a survey of 765 in-house counsel.

Acritas recognized Baker McKenzie as the third highest firm in its 2017 US Law Firm Brand Index, reflecting an increase of 42 index points since the survey began in 2012 - the largest increase of any firm, and demonstrating Baker McKenzie's continued growth in the US market. The Firm was ranked No. 8 in the 2016 survey.

"Our Firm is committed to helping our clients navigate a constantly evolving and volatile world and we are honored they have once again recognized us in the Acritas US survey," said Rick Hammett, Baker McKenzie's North America Managing Partner. "Our rise in this year's survey speaks to our continued commitment to expand our already strong capabilities in the highly competitive US legal market."

Acritas bases its rankings on a survey of in-house counsel, the majority of whom are US-based, polling their awareness of and favorability toward law firms; their consideration of firms for top-level litigation and major M&A; as well as their use of firms for high value work.  The survey questions are recognized as objective and reliable measures of brand strength across all industry sectors.

“We are pleased that our clients recognize both the depth of our practices in the US and our unique ability to deliver global perspectives and local expertise wherever our clients do business throughout the world,” said Michael Wagner, a member of Baker McKenzie's Global Executive Committee and the Firm's North America Chair.

The Firm's US ranking follows Acritas naming Baker McKenzie the strongest global law firm brand in its Global Elite Law Firm Brand Index for the seventh year in a row.  In the global survey, the Firm ranked at the top for each of the measures in the Acritas Index – awareness, favorability, consideration for multijurisdictional deals and for multijurisdictional litigation.

Other recent recognitions include Corporate Board Member magazine naming Baker McKenzie one of "America's Top Corporate Law Firms" for the 15th year.  The Firm has also has been ranked among the top 30 law firms in BTI Consulting's Client Service A-Team for the last 10 years.

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