Launch of Global Healthcare MapApp
Baker & McKenzie has launched a global version of its MapApp for its Healthcare Clients. The MapApp is a mobile application that provides access to real-time information on the laws and regulations impacting the healthcare industry in over 40 countries.
Baker & McKenzie's MapApp was originally launched in Asia Pacific in 2014 however due to the App's success, positive feedback from clients and having won the Financial Times 2015 Innovate Lawyers Award for Innovation in the use of Technology, the decision was made to roll it out globally.
Speaking in light of the App's launch, head of Baker & McKenzie’s Asia-Pacific healthcare group Ben McLaughlin said, "I invented the Baker & McKenzie Healthcare MapApp for Asia Pacific in 2014 so I'm thrilled that we have chosen to expand it globally. The MapApp has already proven to be an invaluable tool for Healthcare companies that need quick access to information that helps them understand the regulatory landscape impacting their international business. More than just a reference tool, it provides users with the contact details of Baker & McKenzie’s Healthcare specialists, across 47 countries. I'm sure our global clients will react to it just as positively as our clients in Asia Pacific have."
Global head of Baker & McKenzie's Healthcare group Jane Hobson said, "While our Healthcare clients have been quick to harness new technologies, we are always looking for ways to increase efficiency and deliver services to our clients in new ways, including strengthening our digital capabilities. Use of more advanced technologies to understand and analyze data has exploded in law firms and with our MapApp we are leading the way.”
Global Healthcare MapApp Features include:
- Interactive 3-D globe enabling you to select your country of choice
- Country by country comparison of regulatory policies
- Contact details of more than 400 Baker & McKenzie Healthcare specialists
- Direct access to Baker & McKenzie’s global news feed
- Links to relevant industry reports
- Advanced search function