Trust matters today more than ever before. In the era of fake news, online animus and political polarization, trust is the lens through which people make decisions about what they believe in and value. There is also an undeniable link between trust and sustainable commercial success — the most trusted organizations experience better financial performance, build loyal customer bases, and have more reliable workforces. Against this backdrop, society is demanding more from corporations, leaders and investors on critical issues such as the climate emergency and rising global inequality.

This series of board papers will explore the evolving Trust Continuum and how organizations can meet new expectations in the era of stakeholder capitalism — not only of their shareholders and investors but all stakeholders — by building long-term trust based on purposeful, transparent and consistent actions and interactions.

 


The Changing Face of Leadership

In this board paper, we examine the fundamental role that leadership plays in building trust among stakeholders and the need to convert words and positive intent into tangible meaningful organizational change. We ask what the key dimensions of leadership required to develop trust might be, so that boards can build long-term sustainable value creation.

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Additional Resources
>> Diversity, Inclusion and the Great Pandemic
>> Principles for Purposeful Business

 


Sustainability and Performance: Two Sides of the Same Coin

In this installment of the Trust Continuum series, we examine the connection between sustainability, governance and business performance. We focus on how and why corporations must operationalize environmental, social and governance (ESG) factors across the commercial organization and address the challenges of doing so. We contend that sustainability and business performance are two sides of the same coin and suggest that corporations must adopt comprehensive strategies that more closely connect sustainability to business impact. To achieve this objective, corporate leaders and the boards overseeing them must recognize the importance of sound stakeholder governance.

Trust Continuum front cover

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Additional Resources
>> Demystifying ESG Seminar Recording
>> WBCSD Sustainability Board Governance Report
>> Shaping a Sustainable Economy Report

 


COVID-19: Practical Considerations for Boards - VUCA Times with an Additional C

In light of the Coronavirus (COVID-19) crisis, companies, governments and society at large are living through unprecedented times. This board paper and accompanying video examines how boards' responsibility to exercise their oversight role is more critical now than ever and could define the longer term sustainability of their companies in the eyes of their investors and how trusted they are as employers, business partners and members of the communities they operate in.

Trust COVID-19 mock-up

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Additional Resources
>> Practical Considerations for Boards During a Pandemic

 


The Evolution of Trust in the Era of Stakeholder Capitalism

This board paper looks at how efforts to build trust have continued, but the challenge today is greater and more complex as companies try to respond to the new demands of a complex ecosystem of customers, employees, shareholders, regulators and society at large, as well as external challenges including climate change and the ever changing political landscape.

Trust Continuum front cover

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Additional Resources
>> Questions Directors Need to Ask in the Age of Stakeholder Capitalism
>> The Modern Dilemma: Balancing Short- and Long-Term Business Pressures
>> How to: Help Clients Build Trust

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