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In this publication, we explore some trademark trends that are currently impacting brand owners, including how new technologies such as blockchain and AI may be affecting trademark law and practice. We also discuss challenges in filing non-traditional trademarks and how to get the application through to registration. Other topics include guidance to brand owners on engaging social media influencers, the risk of genericized marks, discussion around the practical nuts and bolts of trademark recordal projects and the latest guidance on BREXIT.

 

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