As brand owners strive to transform their business models on a steep curve, one key issue impacting businesses revolves around licensing — whether it's the strained licensing relationships as a result of financial hardships or the need for new distribution channels or product lines.

In this webinar moderated by Maria Smith, head of Baker McKenzie's Hong Kong and Regional Brand Protection and Enforcement team, Eva-Maria Strobel, intellectual property partner from Baker McKenzie's Zurich office, as well as Grace Wong and Tiffany Conley from the Hong Kong office discuss the licensing challenges and opportunities posed by the economic impact of COVID-19 to brand owners and the key considerations from both legal and commercial perspectives.

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