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As of August 1, 2016, U.S. companies can now self-certify compliance to the EU-U.S. Privacy Shield ("Privacy Shield") to the U.S. Department of Commerce (see Privacy Shield is a new legal mechanism that provides "adequate protection" within the meaning of EU data protection laws for transatlantic data flows to the United States. Privacy Shield replaces the U.S.-EU Safe Harbor Arrangement ("Safe Harbor") as a key mechanism for EU to U.S. data transfers, as the European Court of Justice ("CJEU") had invalidated the European Commission's finding of adequacy for Safe Harbor in its Schrems decision on October 6, 2015.

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