June 2016

Re-drawing the ASEAN map

South-east Asia is one of the most exciting parts of the world.

The region has seen significant increases in foreign direct investment in recent years. The profile of South-east Asia, and the ASEAN bloc, is clearly rising around the world.

Companies investing in the region — both local and foreign — face a landscape of tremendous opportunity. But there remain many strategic challenges. One of the biggest considerations is the degree to which businesses can treat ASEAN as an integrated bloc. Should businesses think of ASEAN as one economic unit and address it with a single, region-wide strategy? Or should they instead attach importance to the differences between countries and treat each of them individually?

Our report - Re-drawing the ASEAN Map: How companies are creating new strategies in south-east Asia - and the research behind it was done to:

  • Discover whether companies think of ASEAN as an integrated economic unit, or separate member states
  • Understand the trends that support a regional approach to strategy in ASEAN and the issues that stand in the way
  • Describe the different strategies that different types of companies are pursuing in the region

What we offer

The establishment of the ASEAN Economic Community (AEC) in 2015 is a major milestone in the regional economic integration agenda in ASEAN. It brings together the 10 member states of the Association of Southeast Asian Nations (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam) and offers businesses access to a single market and production base that stitches together the bloc's 10 economies into a coherent whole, becoming the world's ninth largest economy at USD1.8 trillion.

With on-the-ground presence in seven of the ASEAN economies, combined with more than 50 years of experience in advising companies on their local and cross-border investments in the region, there is no law firm better placed than Baker McKenzie in helping companies navigate the complex legal environment and the cultural nuances of doing business in Southeast Asia.

If you would like to meet and discuss the legal developments in your industry, and how these reforms may affect your business, please contact one of our ASEAN contacts in the region.

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